How Giving Away Free Drinks Tripled Sales at a Chain of 14 Bars in Ohio
Thanks for the ideas, Glenn.
You asked me to write you a note so here goes. My partners and I were struggling
when we bought local Bar & Grills. The night after my daughter was born I got on
the bar and announced Free Drinks - itís a girl. Handed out some cheap cigars too.
I was startled to see lots of customers buying another drink. So I bought a 2nd round.
Now my partners and I drive from bar to bar - buying FREE DRINKS. CAll it pump
priming I guess. But the Barmaids love it. They empty the wallets of most of the
patrons after that.
And we pack the place due to our reputation of giving away liquor.